Dear PopAds Publisher,
First of all, we would like to wish you a Happy New Year!
We have a number of important news to share with you:
1. We have recently launched a side project, www.adscore.com - a
bot/proxy detection service for online advertising industry. We have
already integrated it into PopAds and gave our advertisers new
campaign settings to target traffic basing on Adscore detection
results.
For you as a publisher, it means following:
- in short term, you will see increase in sold impressions and
decrease in average rate (yet, in the end, total revenue should
increase by few percent). This is caused by the fact that before we
were fully blocking all proxy/VPN traffic (which for some websites is
as much as 10% of all traffic). With the new option, our advertisers
can now choose to buy proxy traffic. We already have over 100
campaigns buying such traffic and the number is increasing daily.
Proxy traffic will be sold at lower rates (lowering your average rates
as a result), but will be generating additional revenue which was
filtered-out before.
- in long term, we expect around 5% increase of rates, as Adscore
allows us to eliminate underperforming traffic, hence generating
better results for our advertisers.
2. Some of our publishers are worried about the recent news of Google
Chrome built in adblocker going live in July. Do not worry. This is
the same adblocker that Google has enabled in February 2018 for US and
Europe, now they are just enabling it for the rest of the world.
This will not affect you. Adscore technology, embedded into PopAds, is
capable of detecting all kinds of Google bots and proxy IPs, including
Google reviewers who check if your website is compatible with Google
rules or not. In case Adscore detects that the visitor is a Google
reviewer, no ads will be displayed and your website will not be
penalized / put on adblock list.
Adscore utilizes multiple independent techniques of detecting Google
and we do not expect Google to be able to hide from us anytime soon.
3. For the first time in years, we are launching a new advertisement
type - Floating Banner.
It is a custom-sized banner, floating on bottom or any of sides of a
website. The user is able to close it after few seconds (this
additional click might also increase number of opened popups).
You can see the new advertisement type in action at
https://www.popads.net/fbdemo/
At this moment, the Floating Banner is not being displayed yet,
however we have enabled it on all websites. If you would not like to
display Floating Banner on your website, please log in to your PopAds
account, go to Websites, click on your website name and then on Edit.
Finally, unselect the Floating Banner ad type.
At the beginning, you can expect around $0.10 CPM for the floating
banner with nearly worldwide coverage (yet at low frequency cap). Be
aware, our reporting system does not support grouping by ad type, so
your overall rate in reports will go lower (due to mix of higher rate
popup traffic and lower rate banner). Yet, this is only a matter of
statistical representation - in fact you will be earning more as you
will be getting profits from both pops and banners!
We anticipate to start serving Floating Banner ad type around 21st
January. If you would like to opt-out, please do so before that date!
Best regards,
PopAds Team
